BLOSSOM TOWER

BLOSSOM TOWER

Client: TRX
Location: Kuala Lumpur, Malaysia
Size: 2,200,000sf
Program: Commercial Offices, Retail, Parking, Cultural Museum, Observation Deck, Park
Sustainability: LEED Platinum targeted, GBI Platinum targeted
Cost: $475 million USD
Status: 2014 eVolo Skyscraper Competition - Honorable Mention

Key Roles: Anthony Fieldman, former Principal and lead project designer for Perkins+Will

Perkins+Will, Architect of Record

Images: Unless otherwise noted, copyright owned by Perkins+Will Architects, PC - used by permission

 

The Blossom Tower has created an opportunity for Malaysia to lead the world in defining a new model for the 21st Century tower. Menara Bunga Raya – Blossom Tower – is designed for ‘people, profit and planet’, reflecting an emerging awareness that our most visible buildings must deliver value beyond simple economics - that they must speak to the highest aspirations of the society in which they are built.  In this new context, Menara Bunga Raya creates social value for a complex and varied people by allocating 2.5% of the tower toward public uses, including a sculpture park and outdoor performance spaces at the tower base; a new Muzium Rakyat (Museum of People) inside the tower devoted to the guiding principles of the Rukun Negara; a Sky Walk and cafe atop the tower; and a 20-story tall Hall of Hibiscuses connecting the Muzium and Skywalk - a vertical, living garden celebrating the National flower of Malaysia.  

Commercially, the Menara Bunga Raya creates new financial value for investors and tenant businesses by inverting the common tapering tower form and placing more area and more perimeter at the top of the building where views, daylight and visibility are best - providing a commercial advantage to leasing. Additionally, the tower is designed around the 'village' concept, in which multiple key tenants are provided exclusive drop-offs, entrances and branded sky-lobbies served by dedicated shuttle elevators, effectively creating multiple towers in one.  

The tower's environmental value comprises three parts in order to achieve a platinum rating with both LEED and GBI: first is the significant reduction in resources required to operate the tower, with the use of on-site renewables, waste water treatment, advanced conditioning and recovery systems; and desiccant dehumidification; second is the quantity and composition of construction materials used, such as off-the-shelf perimeter bracing steel and fly ash concrete; and third is a healthy and 'intelligent' interior environment aimed at increasing well-being and productivity, with daylight and views for 100% of occupants; intelligent ventilation and lighting systems that sense both people and locations; and low-toxicity, healthy materials. 

The ethos outlined above resonates well with Malaysia's seminal social contract - the Rukun Negara - which describes a society that embraces the unity, democracy and inclusivity of its people; the equitable sharing of its economic and natural resources; and the advancement of its progressive, modern leadership for society as a whole. It is to this end that the Menara Bunga Raya has been created to demonstrate Malaysia's emerging leadership - uniting social, commercial and environmental agendas in a new symbol for all Malaysians rooted in their unique cultural ambitions.